Hand embroidery hoop with colorful floral design stitched on fabric, featuring stitched roses, leaves, and berries.

Hand embroidery kits and finished pieces, made with intention.

Designed by a decorative arts historian in Richmond, VA. Not mass-market craft — embroidery made to last.

Embroidery hoop with the phrase "I CAN DO HARD HANDS" stitched in purple, surrounded by embroidered flowers and leaves in various colors, including yellow, lavender, and green.

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Courage, Dear Heart | Full Embroidery Kit
$38.99

A complete embroidery kit for stitching a quiet reminder of courage and hope.

Inspired by C.S. Lewis’s Chronicles of Narnia, this design features the beloved phrase “Courage, dear heart” in original hand-lettered artwork. It’s a meaningful project for book lovers, Narnia fans, and anyone who could use a steady reminder to be brave.

This kit arrives with the fabric already set in the hoop, so you can begin stitching right away.

Kit includes:

  • Premium 6-inch beechwood embroidery hoop

  • Main fabric, plus a second layer of fabric for added stability while stitching

  • Heat-erasable transfer pen

  • Generous lengths of DMC embroidery floss

  • Size 5 DMC embroidery needle

  • Full-color printed pattern

  • Materials list

  • Getting started guide and helpful suggestions

  • Instructions for preparing your hoop and transferring the design

  • Stitch and color guide

  • 6-inch tracing pattern

Details:

  • Finished size: 6-inch hoop

  • Skill level: Beginner friendly

  • Designed by Sarah Day of Made by Day

  • Great for book lovers, Narnia fans, encouragement gifts, and thoughtful handmade projects

This pattern and design are for personal use only. Please do not copy, sell, or redistribute the pattern or sell finished pieces made from this design.

Share your finished hoop on Instagram and tag @made_by_day

I Can Do Hard Things | Full Embroidery Kit
$43.99

A complete embroidery kit for stitching a steady reminder: I can do hard things.

This meaningful hoop art design is perfect for beginners learning embroidery and experienced stitchers who want a quick, satisfying project. The finished piece makes a thoughtful gift, a bit of encouragement for a hard season, or a small handmade reminder to keep going.

Everything you need is included, so you can begin stitching right away.

Kit includes:

  • Premium 6-inch beechwood embroidery hoop

  • Pre-cut printed 100% cotton fabric

  • Second layer of fabric for added stability and a polished finish

  • Full skeins of DMC embroidery floss in all required colors

  • Size 5 embroidery needle

  • Printed pattern with stitch and color guide

  • Step-by-step illustrated instructions

  • Helpful embroidery tips for preparing your hoop and keeping stitches neat

Why you’ll love it:

  • Beginner friendly, but still satisfying for experienced stitchers

  • Meaningful encouragement you can stitch, gift, and display

  • Relaxing, screen-free creative time

  • All-in-one kit with no extra supplies needed

Details:

  • Finished size: 6-inch hoop

  • Skill level: Beginner to intermediate

  • Designed by Sarah Day of Made by Day

Perfect for encouragement gifts, graduation gifts, creative friends, makers, students, and anyone walking through something hard.

A woman with curly hair sitting in a yellow booth at a cafe, smiling, holding an embroidery hoop with glasses and a travel mug on the table, wearing colorful sneakers.

Made … with intention.

Made by Day is the work of one designer: a decorative arts historian who has spent her career studying why beautiful things matter. Every kit, pattern, and finished piece is designed to last — not to fill a trend. This isn't mass-market craft. It's slow making, done with care, for people who want to put something real on their walls and in their hands.

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What stitchers are saying…

Perfect in every way. Great customer service, fast shipping. Everything was so beautifully wrapped - it felt like I was the one getting a present in the mail! Thank you so very much!

— Gayle (via etsy)

This kit is perfect for me as I'm fairly new to stitching, the instructions are clear and really helpful. Highly recommend!

— Jennifer (via etsy)

This was my very first embroidery project, and it was super easy to follow!

— Emily (via etsy)
Close-up of embroidered floral design on fabric, with a circular logo featuring a the silhouette of a young girl.

Coming Soon:

Custom Silhouette Portraits

A new Made by Day offering: stitched silhouette portraits made from your child's profile. Classic cut-paper silhouette style, brought to life with fabric, texture, and hand embroidery. Each piece begins with a simple photo and becomes a one-of-a-kind heirloom.

Commissions opening soon — starting at $85. Join the waitlist to be first in line.

Be first to know.

Two embroidered hoops with the words 'Courage, Dear, Heart' and 'Courage, Dear, Heart' stitched in colorful thread, placed on a weathered wooden surface with green leaves, a gold picture frame, and a small glass vase with purple and yellow flowers.